How Was Maui Farma Started?

Paul Peterson and Karuna Williams – We have an epic story to share.

Meet Paul

CEO & Founder, Maui Farma

Paul Peterson is a serial entrepreneur and long time Maui resident who has dealt with the pain and discomfort from serious injuries he received when he was shot in the head multiple times by a home invader in 1983. Then, in 2015, Paul was diagnosed with cancer and felt helpless. Paul’s local Doctor recommended he meet a well known Maui herbalist, Karuna Williams, to seek natural remedies for his various health issues. Karuna and his team of local Herbalists were cultivating and formulating Hawaiian grown herbal remedies including indigenous herbs and fruits infused with locally grown CBD ( Cannabidiol), a non-psychoactive ingredient extracted from locally harvested hemp plants. These products are helping people around our world!

Meet Karuna

Certified herbalist, Maui Farma

Karuna Williams is a lifelong practicing herbalist who has created highly efficacious herbal formulations, many of which included Full Spectrum CBD grown in Hawaii. 

The Partnership

A short time later, Paul and Karuna met once again at the local Maui herbal remedies Conference and decided to embark on a shared journey to bring unique and effective CBD formulations to the world. Paul as the Investor, Karuna as the product creator. Karuna and Paul met at Karuna’s trade show booth, and Maui Farma was born! Now the world can benefit from these unique Maui CBD formulations.

What products do you make and how are they unique?

We make a variety of internal and external products designed to provide several health and wellness benefits. The infusion of CBD with other herbal remedies provides our customers with a completely organic, plant-based option for relieving stress, anxiety, and sleep disorders.

How many farms do you have and where are they located?​

As certified herbalists, we have been cultivating and assisting patients with herbal remedies long before the discovery and general acceptance of CBD, a non-psychoactive component of our products that provides a multitude of benefits. While pharmaceutical drugs have been proven to cause harmful side effects and addiction, we’ve made it our mission to provide the highest quality natural, Hawaiian grown plant-based herbal remedies.

Why would someone use your products?

Our customers can be assured that they are receiving farm-to-body/plant-based wellness made in small batches with organic and Hawaiian grown ingredients. We are committed to third-party lab testing.

What are the benefits of CBD and your products?

A lot of people are still learning what CBD is and how it may help them. CBD stimulates the endocannabinoid system, which contains neurotransmitters that bind to cannabinoid receptors in our nervous systems.These receptors are involved in regulating a variety of bodily functions that CBD provides relief for, including sleep, appetite, pain, and immune system response.

How does your company affect the world and community?

Maui Farma works to inspire every facet of our industry & community. From our regenerative farming practices and bio-degradable packaging, to our commitment of perpetuating Hawaiian plant culture and donating free herbal remedies to patients in need – we hope to empower the people around us to help create a thriving and abundant future of health and well-being for all.

Who are these products for?

Our products are not just for those who are suffering from pain, anxiety, or insomnia, but for anyone who wants to support the general health of their mind, body, and spirit.

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